Open Hoover's in another browser window to work through this tutorial side by side.

Welcome to our Hoover's tutorial! This tutorial has been designed to familiarize you with using Hoover's for company research. 

Use the arrows below to navigate through this tutorial.

Change the dropdown menu from All to Companies.

Now search for Kellogg.

How many results do you get?

Now use the left-hand navigation to narrow it down to ownership type. You will have to scroll down.

There are three types: Public, Owned by a Public Company, and Non-public.

Limit it to Public.


Stock exchange and symbol.

Now do a search for the Headquarters of Cisco. 

What's Cisco's, the technology company, stock trading information? 

Click on the linked company name to view the report.

Take a minute to browse the page.

Under which heading can you find the company's appropriate NAICS and SIC codes?

To get credit for completing this interactive tutorial see the print/email feature on the next page.

For email confirmation:

Use a personal email (@gmail.com, @outlook.com etc), NOT your @sju.edu address

For printing:

Just put your full name in the Name box and leave email blank

Not near a printer?

Print the page as a PDF by selecting Save as PDF or Print as PDF in your print settings.

Please enter your name and email address to retrieve a copy of your completed quiz.

You can enter multiple email addresses separated by commas. If you are doing this for a class, you may need to enter your instructor's email address also.

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